We are celebrating our 30th anniversary! And to do so, we've decided to take up to 30% Off MOST of our jewelry. No gimmicks, no tricks, no mark ups to mark down. This sale is as real as our Diamonds! Now obviously, we can't take that discount on everything we have (such as loose Diamonds) but even our loose Diamonds are on sale! So come on in and check out our deals, there are to many to put on our site and we are adding and selling pieces every day. This sale is only good through December 24th so don't wait!